s Pepsi’s heavily marketed new nasty blue cola starts hitting store shelves this week, Coke is putting the finishing touches on its own new soda: Pepsi Coke. The new cola, subject of heated rumors for months and developed under the code name Cokesi, is a Pepsi-flavored version of its Coca-Cola Classic brand, and will appear in regional markets in August.

The apparent coincidence of the two launches is a familiar trick in the ruthless cola wars, in which the business world’s two most famous and petty rivals are forever scheming to one-up and stink-finger each other. Pepsi is hoping that its own blind stab in the dark, Pepsi Blue, a berry-flavored cola described as “what it would taste like if fruit could scream,� will be the aorta-spurting death blow it has been hoping to deal to rival Coke for decades. Naturally, Coke wants its hunk of the spotlight as well, and has little interest in “being stomped into asshole powder,� by rival Pepsi, as the industry jargon goes. With the release of new Pepsi Coke, Coca-Cola hopes to hit Pepsi right where it lives, namely in producing Pepsi-flavored sodas for the national market.

Coke’s tactics are not new in the industry. The last time Pepsi tried to re-invent the wheel by making it a different color, Coke responded quicker than the producers of the 1988 comedy Vice Versa. Pepsi’s Crystal Pepsi, a clear cola that tasted like a robot had pissed on a box of Nerds candy, was quickly one-upped in 1992 with Tab Invisible from Coke, a move that confused consumers and sent them back to drinking water.

Hoping to not only match Pepsi, but match them twice, Coke is also hedging its bets by releasing its own new berry-flavored blue drink, Fanta Berry, ensuring that Pepsi Blue won’t be lonely during its short slide into pop-culture trivia obscurity.

Stan Villanowski, a Coke spokesman and terrific liar, denied that Fanta Berry is being launched in response to Pepsi Blue. “Pssssh. Who told you that? What an imagination. Fanta is the No. 1 fruit-flavored soft drink in the world,� he said. “Plus, it comes in those cool cascading dispensers that make it look like Fanta is already being digested. Fanta Berry is a logical extension for the Fanta brand, bringing balance to the Fanta Univerise.� Besides, the drink will also be more of a cobalt blue rather than the “dirty antifreeze blue� of Pepsi’s new cola, he added.

Fanta, sold in over 70 flavors at failing fast-food chains in over 188 countries, was relaunched this spring as a national brand in the U.S. and is sold in four flavors: orange, strawberry, grapple and pineappleberry.

Pepsi appears to give less than two shits about the new Coke brand. “It seems our idea ‘blue’ them away,� said a Pepsi spokesman, Harvey Pearsons, pausing expectantly for a laugh that never came.

If we’re going to have to choke down blue Fanta when the fifteen year-old vegetable behind the counter puts it in our Icee cup on accident, then will we at least have the consolation of seeing how they work in a blue Fantana — a new member of the fruit rock group created for Fanta’s ad campaign?

“There is a Fantana that represents the four major flavors of the Fanta brand,� Mr. Villanowski said. “They’re not the only ones on the island of Fantana, however, so it wouldn’t surprise me if a berry Fanta eventually joined the Fantanas here in the U.S. for their New Year’s jam with the Cokeanistas and TABBA,� Villanowski continued, getting a paranoid look in his eye. “I’m buying up all the tickets I can so I can scalp them when the time of the concert grows nigh. Then, with that money I can finally quit this lousy job and move to New Zealand, where the Fantanas would never think to look. And I’m bringing lots of bottled water.� Mr. Villanowski continued much like this for about three-quarters of an hour, cutting patterns into his tie with a pair of scissors as the commune news gradually inched its way closer and closer to the door.

ew infrared images from NASA's Mars Odyssey orbiter featuring the long-debated formation known as the "Face on Mars" have sent shockwaves through the shut-in and conspiracy geek communities. Anxious and unbathed web surfers who expected the infrared pictures to provide new revelations about the features voiced their disappointment, saying the new images are bullshit because they don't show any kind of recognizable face at all, just a couple of bumps in the dirt.

NASA claims this is because there never was a face, stupid, only a trick of light and shadow fueled by desperate weirdoes who haven't worked in years. Fans of the face contend that it was only the lack of "night-vision" imagery that failed to expose the Sphinxlike visage they have come to know and love. NASA responded with a patronizing smile and a hand gesture indicating "okaaay."

The debate over the Face has simmered for the last twenty-five years, since NASA's Viking orbiters transmitted pictures of the Cydonia region that appeared to show a half-shadowed, helmeted face staring up from the planet's surface like some kind of cross between Kermit the Frog and Han Solo. Since then, additional formations have been identified as the "Alien Conspiracy Pyramid," "the Mounds of Xena" and so forth — and fans of the Face have argued that the formations showed evidence of a vast Martian civilization populated by breathtaking huge-breasted women incapable of resisting the charms of virginal 30 year-old earth men.

In the past five years, sharper imagery from NASA's Mars Global Surveyor orbiter popped a big-ol' hole in that over-inflated fantasy balloon, confirming the mainstream view that the Face and the other formations were nothing more than a whole lot of wind-eroded dirt, much like everything else on Mars. But die-hard fans of the Face refused to give up hope, disregarding the newer photos as hoaxes and propaganda, and confusing everyone in their apartment buildings by going as "The Face" for Halloween.

The new Mars Odyssey images are unique in that they were taken using infrared light, unlike the visible light used for the Viking and Global Surveyor images of Cydonias. This allowed for day or night photography unhindered by shadows. Many fans of the Face, however, took issue with NASA's methodology.

"We got gypped," griped Thomas Reinhold of Jackson, Miss. "They totally lead us to believe they were going to be doing some nighttime infrared imagery, not just daytime. What if the face only comes out at night? Didn't think of that, did you, NASA?"

"He said what?" questioned Tony Rice, a member of the Arizona State University imaging team that worked with NASA on the project. "Jesus. Thanks to AOL, every kind of mook can get on the net now."

The Arizona State imaging research team denied any unique features belonging to the mesas that make up the Face. "What do we have to do, draw you people a map?" Rice questioned. "Oh, wait, that's right. We already did that. Morons."

No stranger to being called morons, the Face fans press on with their hunt for the truth.

"Those white-coated government lackeys over at NASA can conspiratize all they want, but we know the truth," boasted Elmer Noonan of Vine Grove, KY. "We've seen the pictures. The first picture, anyway. All the other ones after that were bullshit. A total governmental cover-up, straight out of the handbook. If it hadn't been for that Libertarian dude working at NASA back in '76, we never would have got to see that original image of the face. I bet those NASA guys have been kicking themselves every day since they released that thing. Ha. Jerks."

"We're putting new stuff out there every day for the public to look at," Rice said while playing with a hole in the bottom of his shoe. "I don't know what their problem is. Oh, right. The conspiracy. I almost forgot. Well, you're going to have to excuse me while I conspire to drive my shitty little Tercel over to Arby's and eat a roast beef sandwich for lunch."

Seems like everybody's got something against salt these days. You can't dip your French fry into the saltshaker in a restaurant any more without getting dirty looks from every overzealous health nut in the joint, like you just sluiced the skin off an newborn baby and stuffed it with StoveTop and onions. You'd think it was strychnine or pure Bolivian blow the way these shitbirds put on a sour puss. Well I hate to be the only pooper at the party, and I don't want to give any of you politically correct folks an anal hernia, but I've just got to say it anyway:

Fuck you all, I love salt.

Don't look at me like I just crawled out from under a rock on planet Neanderthal. I've read all the screaming headlines printed in vivid blood red about what doctors of today have to say about salt. That it'll boost your blood pressure higher than Tim Leary in a hot air balloon and make your arteries hard like a fifteen year-old at the Playboy mansion. Doctors of today cross the street to avoid salt spilled on the sidewalk and wear full-body condoms when they swim in the ocean, I know. But you know what the thing is? The doctors of today are for shit.

I'm not kidding, they're worthless. Remember a few years back when they decided that flying a kite was good for arthritis? Then all those old suckers were killed by lighting? Then the doctors decided that wine is good for your heart, so everybody ran out and stocked up on the vino, but then a week later doctors "discovered" that drinking too much wine will make you shit out your ovaries. What, do these guys own a chain of liquor stores or something? Every other day they're pulling some startling revelation out of their collective ass, like eggs give you glaucoma or milk makes your feet stink. I swear to God these guys are filling out some kind of Medical Mad Libs they got in med school and are laughing their asses off as they fill them out at their posh doctor parties and make drunken prank calls to the press. I trust those guys about as far as I can throw a herniated disk.

So I'm not about to let these slappy sons of bitches ruin the great fun I have eating salt. And I do mean fun. I don't care what it is, salt makes it better: steak, burgers, potatoes, salad. Even ice water. And don't forget to salt your butter. Have you ever had unsalted butter? Sweet bland-assed Moses, I had some of that stuff on a roll once accidentally and I thought I'd had a stroke that paralyzed my taste buds. The mere memory of it gives me the shivers.

I don't think people today realize how lucky we are in this day and age, to have salt available in the quantities that we do. Just the other day I enjoyed a salt-encrusted fudge roll at one of my favorite breakfast haunts, the Gravestone Mill. A simple pleasure, true, but just try and order yourself up one of those about 6,000 years ago. You just couldn't do it. And not just because you weren't born yet. Back in the day salt was rarer than a celibate high school girl and in many cultures was worth more than its weight in gold. This may sound crazy to your modern ears, but just imagine trying to choke down a doughy, overcooked baked potato with just some gold flakes on the top. Not too appealing, eh?

After that, when salt became more readily available, it predated refrigeration as a way to preserve food. Now that's what I'm talking about. If I should ever stumble upon a time machine, you know precisely where I'm setting the dial. That had to be some kind of heaven on earth. All the salt you could eat, and nary a dirty look for your trouble.

Sure, folks only lived to about 30 back then, but when you died, I bet it was with a salty smile on your dry, crackled lips. Amen.

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