Georgia to Revamp Unpopular State Slogan

fter years of stagnant tourism blamed by many on the state’s long-standing slogan of “Georgia: It’s Where They Filmed Deliverance,� tourism officials are convening this month to christen a new state slogan, in hopes of inspiring vacationers to contribute to Georgia’s beleaguered economy. Though officials have yet to decide on what the new slogan will be, one trait shared by all early candidates is a complete avoidance of the 1972 Burt Reynolds hillbilly rape film.

After the Georgia Tourism Board changed its slogan from “Georgia: Wow!� to “Georgia: It’s Where They Filmed Deliverance,� in 1973, the state’s tourism dropped to virtually zero, except for the few stragglers who came looking for “hot, man-on-man action,� and who were mostly disappointed by their visits to the Peach state. At the time, state tourism officials blamed the decline on poor marketing support, and redoubled their efforts to get the word out about the key role their state played in the John Boorman blockbuster.

“Come on down and learn to play the banjo,� intoned smiling spokesperson Walter Goering, plucking a homemade banjo in the first of a series of television ads shown nationwide in the mid-70’s.

As the state’s tourism gradually fell to negative levels, meaning that now even native Georgians were vacationing in South Carolina, tourism officials expressed bafflement at the public’s reaction to their foolproof campaign.

“Why wouldn’t people want to come visit the natural Georgian beauty what was captured in that movie?� questioned tourism director Samuel Chick in a 1978 interview. “There’s trees, rivers… and some trees. All the things you think of when you think about Georgia.�

Though the hit film Deliverance did feature a stunning panorama of Georgia’s natural beauty, in addition to healthy portions of the manly Burt Reynolds before he went all soft on us, many felt the infamous scene where actor Ned Beatty’s character is violently raped by inbred yokels may have dominated filmgoers’ memories, marking Georgia as a place they would never, ever want to go. Tourism officials, however, remained skeptical of this explanation.

“What don’t they like? That little retard kid with the banjo?� asked Chick in a 1983 interview. “They know he wasn’t real right? Just all foam rubber and airplane glue, like Yoda. We ain’t got none of them in Georgia. No Yodas neither. You find me a banjo-playin’ retard or a Yoda in the state of Georgia, anywhere, and I’ll give you a shiny new apple. That’s how confident I am in that statement.�

The Deliverance campaign continued in Georgia until 1998, when during a hypnotic regression treatment Chick uncovered repressed memories of the rape scene from the film. After attempting to convince the rest of the tourism board of his findings, Chick was fired for being queer. But the event did serve as a breakthrough for several Georgia state officials, who promptly ordered a new state slogan.

Weeks later, Georgia’s slogan was changed to “Georgia: They Actually Filmed Most of Deliverance in West Virginia.� This helped some, but a large part of the damage had already been done in the preceding 26 years. Over the next twelve months, several new slogans were attempted to minimize the damage further, including “Georgia: No Hillbillies Here!� and “Georgia: The Unrapingest Place on Earth.�

Now state officials believe the time has come for a complete break from their sloganing past, possibly with one involving puppy dogs. Early proposals include “Georgia: A Mouthful of the South� to appeal to food fans and “Georgia: It’s Saferific!� appealing to security-minded vacationers by highlighting Georgia’s appealing lack of New York and Oklahoma-style terrorist attacks. This reporter’s suggestion that the tourism board might look into signing Burt Reynolds to act as a pitchman for the new slogan was met with an initial flurry of enthusiasm, quickly followed by a very rude ending to the telephone call.

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Finger fans, I'm delighted to be writing you again sooner than anticipated. As I last said, I did not believe there was enough of interest to me to warrant continued commune writing, but we both lucked out, for since those premature words, I have discovered my dentist is a secret agent.

It must seem like I've gone mad, and I have—mad with international intrigue. I'm not at liberty to say too much, and of course I can't use his last name, but I am permitted to use his first, so we'll call him "Doctor." No one was more surprised than me at my last visit for a regular teeth cleaning, although the hygienist did seem shocked and dismayed when I elected to change into a hospital gown. I am not going home with a drool-drenched shirt again, I'm adamant on that point, and she's a dental assistant, she should be accustomed to a little nudity by now.

I would not have even found out this sizzling bit of news if it were not for a slip of the tongue. We were discussing film and I asked Doctor if he had seen that new James Bond film from three years ago. He said yes, and he enjoyed it very much, being a spy himself.
The secret was out! I asked him what kind of spy he was, he told me he would have to kill me if he told me, or if I laid a finger on his girlfriend. I of course promised I would tell no one, and would not touch the girlfriend, having not yet seen her or found out she was a model. Reluctantly, Doctor confided his history in his majesty's secret service. Bet you didn't know we were a monarchy-democracy, did you? Neither did I, until Doctor straightened me out. My grill as well.

Good people, I'm a simple ventriloquil stage performer, I'm not used to the fast-paced life of spydom, or even dentistry. I lived a quiet life, immune to all the intrigue just hanging in the air around me like humidity. Now my eyes are opened, the little crusty booger things cleared out by the truth. We are surrounded on all sides by spies.
I asked Doctor how he got into the spy game, he said it's all who you know, and he's good friends with the secret king. I'm not supposed to use his full name outside the Circle of Mystery, which I'm not allowed to be a part of unless they don't have enough people to make a circle present. But I guess I can give you something to call him, differentiate from everyone else in this story, so call him King Steve.

The secret monarchy ruling our country and the plethora of spies disguised as every day members of the service industry has provided me with some distraction from the humdrum routine of entertaining people by pretending to speak. If you're wondering who are the enemies of the Circle of Mystery, you're not alone, but Doctor won't tell me anything more unless King Steve grants me full access. That will cost $40, and I don't get that kind of money in my line of work, not until my crimson tuxedo is paid for. Yes, I am on the waiting list to be inducted into this hidden world, so wish me luck. Rok Finger may be protecting you from the most evil and insidious threat to this nation neither of us has ever heard of. So sleep well, once I get forty bucks.

I learned all this from a night of fascinating conversation with Doctor. After my cleaning and semi-annual uvula scraping, I invited Doctor out for a night on the town, but when we realized the cost of drinks would add up, we instead decided to share a mask of nitrous for a few hours. What amazing secrets were revealed, probably a lot more than I can remember since I think I forgot to switch off the tank just before I passed out. Did you know our spies go on vacation twice a year to stunning locations like Fort Lauderdale to monitor the international diamond trade? Of course you didn't. You don't have $40 and you're not in the Circle of Mystery. As soon as they get a few dozen more membership fees added to the Circle, a sweepstakes will decide who is the best spy, and that candidate will travel to romantic Monte Carlo to enter a high-stakes poker competition and thwart the evil Professor Glove. He's not the most terrible criminal mastermind of our age, but he's the equivalent of a comptroller for said most terrible criminal mind. I can't wait to get my $40 and find out who it is! My money is on Red Bagel, who ironically owes me $40 in unpaid commune checks.

Doctor was quick to remind me this is all fantasy, insisted that I remember that when I left and promised to dig up the money for the entry fee into the Circle. Of course it's fantasy. It's been my boyhood dream to defend the country and the western world from the unimaginable despotism of a villain whose name I don't know. And I didn't even have a boyhood.

I do hope they give me bullets with my membership kit. I already have a gun and an ankle holster.

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It's about time the government dropped the ball, publicly, and proved me right. I told you years ago, in one of my earliest columns, about the top-secret anti-terrorist unit operating out of the Pentagon with free reign to go anywhere and do whatever they want to stop terrorism. The government at last admitted the unit exists, and they're now calling it the "SSB" (or Strategic Support Branch), operating under the direction of the Pentagon's Defensive Intelligence Agency. Their original name, you'll remember me telling you, was the True Badasses.

On Sunday, January 23, the Washington Post broke the mainstream news about the existence of the SSB, while the rest of us who read the commune or report the alternative news just sat back and yawned in a patronizing fashion. Nobody needed to tell me about the super-secret Pentagon anti-terrorism unit—and by nobody, of course, I mean my super-secret embedded Pentagon source, who I'll call Doggie Style. He told me early in 2002, after the unit's creation, that it had begun operating. They were the True Badasses back then, but the scope hasn't changed—they still were developed and hand-picked by Secy. Donald "Rumplestickdick" Rumsfeld, still dressed all in their black ninja outfits, and had the unconstitutional freedom in their mandate to operate any and everywhere they please, if it served counter-terrorism.

How could this happen? Too late to ask now, sir. It would have done us all well if somebody, besides me, had read the Patriot Act. They made it in really small type for a reason, you know. Since no one read it, no one found Clause 631 unusual: "The signing of this Act hereby invalidates all Constitutional guarantees of due process, and promises the creation of a group of elite terrorist-fighters dressed as ninjas and armed to the teeth with amazing ranged and melee weapons, a group herein referred to as 'The True Badasses.'" There it is, in bright red tiny type for us all to have read, and prevented. Damn you, M-TV-generation attention spans.

Nothing to do about it now. Our best bet at this point is to elect some exceedingly liberal leaders (we're talking Dennis Hopper and Karen Finley here) who can sponsor an "anti-Patriot Act Act" that will include the "complete reversal clause" that several of our early amendments cleverly contained. While we're at it, legalizing prostitution wouldn't be bad idea. As Las Vegas and Atlantic City have proven, the worst effects that can happen is having David Cassidy and Andy Williams put on an excessive number of shows in your city. Worth it? I'm not going that far.

That doesn't help us in the meantime, of course. What should you do if the True Badasses, or whatever they're calling themselves now, burst through your window, suspecting you of being a terrorist sleeper cell? Really, this doesn't differ much from the response outlined in my much-maligned self-help pamphlet, "Help! Ninja Attack!"

First, if you are capable of disappearing in explosions of smoke or shadows, by all means, do so. For the rest of us, I'm afraid you're left with stop, drop, and roll—I know this is customarily used to put out fires, but it also works well in Badass, ninja, or bear attacks. Bears run in fright from a clearly insane person, while a True Badass or ninja will often believe you're suffering a seizure, and attempt to put a wallet under your tongue. While they search for their wallet, take advantage of their distraction and wrestle the weapons from their hands. The numbers may be against you, but if you do it fast and well enough, you can at least stage a stand-off likely to last for hours and draw out the FBI and the media. There's nothing ninjas and True Badass terrorist-fighters hate more than public exposure. This will send them back into hiding for sure. Saved again! Now… as for how you can get rid of the media and the FBI, that's a puzzler. If you come up with any ideas, or write your own pamphlet, bounce it my way. I've been working on that one for years.

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