s Pepsi’s heavily marketed new nasty blue cola starts hitting store shelves this week, Coke is putting the finishing touches on its own new soda: Pepsi Coke. The new cola, subject of heated rumors for months and developed under the code name Cokesi, is a Pepsi-flavored version of its Coca-Cola Classic brand, and will appear in regional markets in August.

The apparent coincidence of the two launches is a familiar trick in the ruthless cola wars, in which the business world’s two most famous and petty rivals are forever scheming to one-up and stink-finger each other. Pepsi is hoping that its own blind stab in the dark, Pepsi Blue, a berry-flavored cola described as “what it would taste like if fruit could scream,� will be the aorta-spurting death blow it has been hoping to deal to rival Coke for decades. Naturally, Coke wants its hunk of the spotlight as well, and has little interest in “being stomped into asshole powder,� by rival Pepsi, as the industry jargon goes. With the release of new Pepsi Coke, Coca-Cola hopes to hit Pepsi right where it lives, namely in producing Pepsi-flavored sodas for the national market.

Coke’s tactics are not new in the industry. The last time Pepsi tried to re-invent the wheel by making it a different color, Coke responded quicker than the producers of the 1988 comedy Vice Versa. Pepsi’s Crystal Pepsi, a clear cola that tasted like a robot had pissed on a box of Nerds candy, was quickly one-upped in 1992 with Tab Invisible from Coke, a move that confused consumers and sent them back to drinking water.

Hoping to not only match Pepsi, but match them twice, Coke is also hedging its bets by releasing its own new berry-flavored blue drink, Fanta Berry, ensuring that Pepsi Blue won’t be lonely during its short slide into pop-culture trivia obscurity.

Stan Villanowski, a Coke spokesman and terrific liar, denied that Fanta Berry is being launched in response to Pepsi Blue. “Pssssh. Who told you that? What an imagination. Fanta is the No. 1 fruit-flavored soft drink in the world,� he said. “Plus, it comes in those cool cascading dispensers that make it look like Fanta is already being digested. Fanta Berry is a logical extension for the Fanta brand, bringing balance to the Fanta Univerise.� Besides, the drink will also be more of a cobalt blue rather than the “dirty antifreeze blue� of Pepsi’s new cola, he added.

Fanta, sold in over 70 flavors at failing fast-food chains in over 188 countries, was relaunched this spring as a national brand in the U.S. and is sold in four flavors: orange, strawberry, grapple and pineappleberry.

Pepsi appears to give less than two shits about the new Coke brand. “It seems our idea ‘blue’ them away,� said a Pepsi spokesman, Harvey Pearsons, pausing expectantly for a laugh that never came.

If we’re going to have to choke down blue Fanta when the fifteen year-old vegetable behind the counter puts it in our Icee cup on accident, then will we at least have the consolation of seeing how they work in a blue Fantana — a new member of the fruit rock group created for Fanta’s ad campaign?

“There is a Fantana that represents the four major flavors of the Fanta brand,� Mr. Villanowski said. “They’re not the only ones on the island of Fantana, however, so it wouldn’t surprise me if a berry Fanta eventually joined the Fantanas here in the U.S. for their New Year’s jam with the Cokeanistas and TABBA,� Villanowski continued, getting a paranoid look in his eye. “I’m buying up all the tickets I can so I can scalp them when the time of the concert grows nigh. Then, with that money I can finally quit this lousy job and move to New Zealand, where the Fantanas would never think to look. And I’m bringing lots of bottled water.� Mr. Villanowski continued much like this for about three-quarters of an hour, cutting patterns into his tie with a pair of scissors as the commune news gradually inched its way closer and closer to the door.

ew infrared images from NASA's Mars Odyssey orbiter featuring the long-debated formation known as the "Face on Mars" have sent shockwaves through the shut-in and conspiracy geek communities. Anxious and unbathed web surfers who expected the infrared pictures to provide new revelations about the features voiced their disappointment, saying the new images are bullshit because they don't show any kind of recognizable face at all, just a couple of bumps in the dirt.

NASA claims this is because there never was a face, stupid, only a trick of light and shadow fueled by desperate weirdoes who haven't worked in years. Fans of the face contend that it was only the lack of "night-vision" imagery that failed to expose the Sphinxlike visage they have come to know and love. NASA responded with a patronizing smile and a hand gesture indicating "okaaay."

The debate over the Face has simmered for the last twenty-five years, since NASA's Viking orbiters transmitted pictures of the Cydonia region that appeared to show a half-shadowed, helmeted face staring up from the planet's surface like some kind of cross between Kermit the Frog and Han Solo. Since then, additional formations have been identified as the "Alien Conspiracy Pyramid," "the Mounds of Xena" and so forth — and fans of the Face have argued that the formations showed evidence of a vast Martian civilization populated by breathtaking huge-breasted women incapable of resisting the charms of virginal 30 year-old earth men.

In the past five years, sharper imagery from NASA's Mars Global Surveyor orbiter popped a big-ol' hole in that over-inflated fantasy balloon, confirming the mainstream view that the Face and the other formations were nothing more than a whole lot of wind-eroded dirt, much like everything else on Mars. But die-hard fans of the Face refused to give up hope, disregarding the newer photos as hoaxes and propaganda, and confusing everyone in their apartment buildings by going as "The Face" for Halloween.

The new Mars Odyssey images are unique in that they were taken using infrared light, unlike the visible light used for the Viking and Global Surveyor images of Cydonias. This allowed for day or night photography unhindered by shadows. Many fans of the Face, however, took issue with NASA's methodology.

"We got gypped," griped Thomas Reinhold of Jackson, Miss. "They totally lead us to believe they were going to be doing some nighttime infrared imagery, not just daytime. What if the face only comes out at night? Didn't think of that, did you, NASA?"

"He said what?" questioned Tony Rice, a member of the Arizona State University imaging team that worked with NASA on the project. "Jesus. Thanks to AOL, every kind of mook can get on the net now."

The Arizona State imaging research team denied any unique features belonging to the mesas that make up the Face. "What do we have to do, draw you people a map?" Rice questioned. "Oh, wait, that's right. We already did that. Morons."

No stranger to being called morons, the Face fans press on with their hunt for the truth.

"Those white-coated government lackeys over at NASA can conspiratize all they want, but we know the truth," boasted Elmer Noonan of Vine Grove, KY. "We've seen the pictures. The first picture, anyway. All the other ones after that were bullshit. A total governmental cover-up, straight out of the handbook. If it hadn't been for that Libertarian dude working at NASA back in '76, we never would have got to see that original image of the face. I bet those NASA guys have been kicking themselves every day since they released that thing. Ha. Jerks."

"We're putting new stuff out there every day for the public to look at," Rice said while playing with a hole in the bottom of his shoe. "I don't know what their problem is. Oh, right. The conspiracy. I almost forgot. Well, you're going to have to excuse me while I conspire to drive my shitty little Tercel over to Arby's and eat a roast beef sandwich for lunch."

"When I was a young boy, I believed I could make myself invisible at will. Whenever I was stuck in a predicament that called for not being seen, or else was just in the mood to go invisible on a lark, I would squint my eyes closed as tight as I could and hold my breath until I saw multi-colored sparks and small explosions in the darkness before me. Soon after I would hear a loud popping noise, and that's when I knew I was invisible.

I did it the first time when I was four, out of some kind of collective unconscious instinct response. My mother came home unexpectedly from the store to find me naked in the kitchen, covering myself with papier mache made from pictures I'd cut out of the lingerie section of the Sears catalog. In a panic I clenched my eyes shut, and to my surprised delight heard my mother searching around the house, asking "Where's Sampson?" and "Have you seen Sampson?" while I invisibly ran out to the back yard and hid inside a discarded tire.

My talent for going invisible came in handy over the years. I used it sparingly whenever mom caught me with a girl in my room or I was pulled over for driving under the influence. I'm sure mom and dad had to wonder why naked girls kept sneaking into my bed while I was out, or how my car drove itself into a ditch so many times, but I don't think they paid it much mind since they had their hands full with Goose's Tourette's Syndrome, which at the time was known as Sailor's Mouth.

When I was seventeen my brother Goose, who I'd just caught in a compromising position with a bottle of Coke, broke down told me that I'd never really gone invisible. Turns out the family had always humored me and played along because when I closed my eyes, mom would run and empty out my piggy bank while she was pretending to look for me. Later, she'd use my allowance to take the family out for ice creams while I was at school, which explains why Goose never finished the tenth grade."

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