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KFC to Activists: Mmm… Fried Chicken!
After coming under increased scrutiny in recent months for the inhumane treatment of the 736 million chickens they cannonball into American gullets every year, the fast food chain KFC made a sweeping public statement this week to address the concerns of consumers, animal rights activists, and the chickens themselves: “Mmm… fried chicken!” The statement, made in a low baritone and accompanied by a belly-rubbing gesture, has incensed PETA activists who have spent years working to change the chain’s practices. People for the Ethical Treatment of Animals representatives have accused KFC of buying from suppliers who practice inhumane methods of raising and slaughtering chickens, including using drugs to breed chickens to grotesque proportions which cripple the bird, housing chickens in cages too small for the birds to stand up, resulting in the chickens actually growing around the cage wire, and combating the resulting panicked violent chicken behavior by cutting off the birds’ beaks. PETA also contends that these suppliers finish the screwjob by scalding the birds to death in feather removal tanks, just in case they didn’t get the message that life is a brutal and heartless experience. Still, this latest statement represents a landmark for KFC, whose previous responses to activists had been even more insulting. “KFC uses only the highest quality ingredients,” answered KFC’s US spokeswoman Bonnie Warschauer in 1996, rubbing her tummy when asked if it might not be unreasonable for KFC to raise the prices of its meals by a penny to pay for humane improvements, which might keep the general public from having to hear really gross chicken stories from liberal arts majors all the time. In recent months, all-white-meat actress Pamela Anderson and noted extra-tasty-crispy comedian Russell Simmons have joined PETA in speaking out against the fast-food chain, a move that the group’s officials bemoan but have been powerless to block. “If people knew how KFC treats chickens, they’d never eat another drumstick,” stated Anderson, no stranger to questionable breast-meat. Drumstick-eaters interviewed the street disagreed with Anderson, arguing that they were pretty sure KFC kills the shit out of their chickens before frying their corpses is scalding oil, but still wanted to know if she was hot in person. KFC has also come under fire in recent weeks from health groups, who have taken offense at the chain’s commercials promoting KFC as a healthier alternative to other fast foods. The ads in question feature the animated “Colonel” character announcing, “Burgers give you ass cancer!” then rubbing his tummy and intoning sensually “Mmm… fried chicken!” KFC, a unit of Louisville-based Yum Brands Inc., has been struggling with slumping sales in recent years, and has sought to address both its fiscal and public relations woes with the introduction of the new “extra-tasty-crazy” fried chicken variety, based on the popular assumption that chickens driven mad by slaughterhouse conditions might likely have an especially zesty flavor. The fast food chain was previously known as Kentucky Fried Chicken, but changed its name in 1991 to distance its products from the negative connotations of fried foods, chickens, and the state of Kentucky. This latest obscene hand-gesture directed at animal rights groups by KFC is likely bad news for consumers, as PETA activists are already discussing the possibility of handing out buckets of mutilated chickens in front of KFC restaurants, unless they can think of something more disgustingly gut-wrenching on the way to the protest. the commune news didn’t see what all the animal-rights fuss was about until our dog Zipper was made into an order of “Collie-Poppers” during a family vacation to the Orient in 1982. Ramon Nootles is the commune’s least-sensitive reporter and won this assignment after being caught eating a piece of ham that had fallen behind the breakroom refrigerator on an undetermined date.
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