Shatner
Shatner is one of those actors that cappers both love and loathe at the same time. Several running gags have spawned from this love/hate relationship cappers have including Shatner's smarm, Shatner's toupee, Shatner's girdle, Shatner's obsession with green skinned women, Shatner expressions (each assigned a number and brief description), the Shatner School Of Smarm (or was it a school of acting?) and more. As Soozcat once observed: "Shat: The Man, The Myth, The Past Tense Verb."
Such as that "Big... Really Big" commercial shill thing, plus his infamous novelty rendition of 'Mr. Tambourine Man' and its erratic enunciation, in this style:
o/`...Shat - Ah - Smarmer of the universe
Shat - Ah - He'll smarm ev'ry one of us
Shat - Ah - Lord of the Smarm
He's for ev'ry one of us
Smarms for ev'ry one of us
He'll smarm with a mighty smirk
Ev'ry man ev'ry woman ev'ry child
With a mighty Shat
Shat - Ah
Shat - Ah - He'll smarm ev'ry one of us
Just a man with a super human smarm
He knows nothing but smarm
But he can never fail
No one but the pure smarm
May find the golden smarm oh oh oh oh
See also: Smarm