Shatner
Shatner is one of those actors that cappers both love and loathe at the same time. Several running gags have spawned from this love/hate relationship cappers have including Shatner's smarm, Shatner's toupee, Shatner's girdle, Shatner's obsession with green skinned women, Shatner expressions (each assigned a number and brief description), the Shatner School Of Smarm (or was it a school of acting?) and more.
Such as that "Big... Really Big" commercial shill thing, plus his infamous novelty rendition of 'Mr. Tambourine Man' and its erratic enunciation, in this style:
o/`...Shat - Ah - Smarmer of the universe
Shat - Ah - He'll smarm ev'ry one of us
Shat - Ah - Lord of the Smarm
He's for ev'ry one of us
Smarms for ev'ry one of us
He'll smarm with a mighty smirk
Ev'ry man ev'ry woman ev'ry child
With a mighty Shat
Shat - Ah
Shat - Ah - He'll smarm ev'ry one of us
Just a man with a super human smarm
He knows nothing but smarm
But he can never fail
No one but the pure smarm
May find the golden smarm oh oh oh oh
Shat - Ah - He'll smarm ev'ry one of us o/`See also: Smarm