Studios to Replace Feature Films with Trailers
Attention Deficit Disorder forces Hollywood restructuring  
BY
IVANA FOLGER-BALZAC, Hollywood CA

JUNIOR BACON
You’d better eat that popcorn fast, chubby

The heads of MGM Studios, Paramount Pictures, Columbia Pictures, Sony Pictures Entertainment, Time Warner Entertainment, Disney Enterprises, and Universal City Studios called a press conference today to announce a dramatic restructuring of the way movies will be released and promoted in America. The announcement was the final step in a ten-year plan designed to cope with Americans’ shrinking attention spans and the prevalence of Attention Deficit Disorder among American teens, who drive the movie industry.

According to the studio heads, movie trailers will now replace full-length feature films in American theaters. Trailers, the previews for upcoming films that until now were shown for free preceding the main feature, have grown over the last ten years from one minute in length to the four to five minutes of today. While trailers once served to whet an audience’s appetite for a film with only a slight tease of what was to come, they had been gradually expanded over the years to tell the film’s entire story in capsule form. Purists criticized the dumbing-down of the medium and the spoiling of surprises, thought to be the handiwork of inept studio execs. But today’s announcement revealed it to be part of a larger master plan, with major studios gradually weaning film-going America off of the old system both by making the trailers complete experiences in and of themselves, and making modern feature films so unbearably long that watching only the trailer instead would seem like a reasonable alternative.

“This is the completion of a logical progression,” stated Columbia Pictures head Amy Pascal. “For years we’ve been faced with the problem of how to deliver an audience their favorite stars doing the things that made them famous, without all of this plot and writing getting in the way, and without taking up so much of a movie theater’s valuable time. Now we can get the seats filled, get the stars up there on the screen for a few quick one-liners and an explosion, some T&A, whatever, and a few minutes later they’re out the door, buying tie-in key chains and hats and what have you. Filmgoers interested in a more immersive movie experience will still be able to watch the entire film in the Deleted Scenes section among the Special Features on the DVD release. It’s perfect.”

“It used to be, you see the trailer, you get hooked, you go see the movie,” continued Pascal. “If for some reason the movie leaves you wanting more, you go buy the book. Way, way too much work. Now, you eat the sandwich, you get hooked, you go see the trailer. If you still want more, you can watch the whole movie on the DVD, if you’ve got that kind of time. So watching the movie is like what reading the book used to be. I suppose you could still read the book after that, which is the equivalent of what used to be having written the movie yourself, but we prefer if you just start over and buy the sandwich again. Or ride the ride.”

Studios are currently in debates over what to call the new, three-minute long versions of the films, since Americans may still be resistant to shelling out eight bucks to watch anything called a “trailer.” Among the front-runners are “The Ritalin Cut” and “The Director’s Bad-Assed Niece’s Cut.” Others prefer renaming the full cut of the movie “The Marathon Cut” while giving the 3-minute version an appealing tag like “The Buzz Cut” or “Flavor-Blasted.” Still others argue in favor of Reader’s Digest magazine’s offer to sponsor all new films as “Reader’s Digest Condensed Classics,” though some think that a title like “Reader’s Digest Condensed Classics Presents Adam Sandler in The Hockey-Loving Retard” will lose teens who forget what they’re doing before they get done reading the title.

the commune news has liked pretty much every movie ever made, except for Good Burger. Ivana Folger-Balzac has been tougher to get out of Ivan Nacutchacokov’s life than a deer tick from a Yorkie’s ass, but the staff has become endeared with her and her charming near-constant stream of vitriol.

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